A new marketing strategy being used

by on June 18, 2008

Wellsford Realty is changing its marketing strategy and offering homes for sale for same-sex couples. This San Diego based real estate company included this offer in their agenda this month as an after effect of the courts annulment of the same-sex weddings. The promotional offer that they’re making is very lucrative indeed and they are calling it the Pride Promotion. The amazing thing about this promotional offer is that Wellsford will be using their services to pay for the wedding reception or honeymoon if the same-couples purchase homes, condos or vacation homes.

Michelle Koert from Wellsford Realty said that, through this offer they are showing their appreciation for customers. Wellsford understands the need for security and happiness that the domestic partners are always searching for and by investing in a home they want to achieve it. And more over, since San Diego has legalized same-sex marriages, Michelle Koert has asked same sex-couples, who are not one of the locals, to purchase a home in San Diego. This encouragement and offer goes out to all the same-sex couples across the country and this is open for any same-sex couple if they want to avail it.

What is the offer, you may ask. How can a real estate make an offer to the same-sex couples and make it look so worthwhile? According to various advertisements and leaflets and also the marketing department of Wellsford Realty, on the 16th of June, it was announced that the company will be rebating exactly thirty-three percent to the same-sex couple who would be purchasing a condo, single-unit home or a vacation home using the services of the company. This rebate will be from the commission that the company would usually get and with this rebate money the couples may celebrate their wedding party or have a great house warming party or go on that long coveted honeymoon that they were dreaming of for a long time. This will also provide an excellent opportunity for the area to have a large diversity of people. In words this may seem a little too less for some people but with the provided example the picture should become much clearer.

If the same-sex couple buys a $700,000 worth home, the company will be rebating almost $7000 in cash so that the couple can enjoys a great wedding day, an extravagant reception or an exquisite honeymoon, this is what the company is aiming for. Michelle Koert also said that the company is aspiring to help newly married couples, especially same sex couple so that they are able to celebrate their new found life and live it with satisfaction. The company also provides a unique concierge service, which is one of its kind, in assisting with the licensing and legalizing of the marriage and providing with wedding planners and event management of the reception. They also have an exclusive service where they provide various package plans for couple who are looking to have their long awaited honeymoon. These plans include travel expenses, spot choosing, lodging in various categories of hotels or motels, extra activities that the couple would want to avail and of course the most important part, the length of honeymoon itself.

The company is not only making this offer for same sex couples but for heterosexual couples as well.

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